We’re MediVoice Recruit. We live and breathe recruiting for healthcare market research and human factors.

MediVoice Recruit launched in 2021 as a collaboration between two highly successful participant recruitment agencies – Healthcare Fieldwork and Creative Medical Recruit. We combine both teams’ HF study and recruitment expertise, services and collective resources to further deliver above and beyond client expectations.

MediVoice Recruit’s innovative approach to recruitment for healthcare market research offers healthcare professionals, carers, and patients across the globe the opportunity to help shape the future of vital healthcare products, medical devices, and services.

The Perfect Match
Our History


Creative Medical Research

Creative Medical Recruit, part of the Evella group was formed in 2010 as a division of Creative Medical Research – a full-service market research agency established more than 20 years ago.

After working directly with a client to utilise their panel and network in recruiting participants for Human Factors studies involving Cystic Fibrosis patients and respiratory nurses, Creative Medical Research began to develop a standalone recruitment service, eventually dubbed Creative Medical Recruit.

Over the years, this CMR has experienced continued success, building extensive networks of hard-to-reach participant groups, and developing a wealth of experience in Human Factors research in line with FDA/CE and MHRA requirements. The team really understands the importance of HF research in the development of medical devices – this shapes the way we recruit participants from both their own and partner networks across the globe.


Healthcare Fieldwork

Healthcare Fieldwork joined the Evella Group in 2019. The company was founded to fill a gap in the market for healthcare-specific recruiters in the South-East of the UK that could meet industry demand for quality participants.

Where previous local recruiters opted to supply the same, low-quality participants over and over, Healthcare Fieldwork found a niche in delivering quotas to an excellent standard on many hard-to-reach areas, often within tight deadlines.

They pride themselves on their rigorous screening processes, integrity, and low drop-out rate; having grown substantially through word of mouth. Their recruitment projects include human factors and usability, alongside a range of market research studies that now extend far further afield than the South East – calling on participants on our panel from most major cities throughout the UK.


MediVoice Recruit

MediVoice Recruit combines Creative Medical Recruit and Healthcare Fieldwork’s individually successful services.

Boasting an extensive network of highly engaged, screened healthcare professionals, patients, and carers across the globe, we’re able to source quality respondents for even the most complex methodologies. But we don’t stop there; our recruitment team drives valuable engagement through its commitments to professionalism, transparency and above all, exceptional service.

We understand that developing effective solutions in a fast-evolving healthcare landscape is essential and we know how best to get there. Whether tasked with sourcing respondents for face to face research, video interviews or even quantitative studies, MediVoice Recruit can deliver the solutions needed to drive intelligent, optimised development and decision making.

Intelligent Collaboration

Selecting the right recruitment partner is key to the success of healthcare research. Discover how MediVoice Recruit meets your recruitment needs:

global reach

Global Reach

Our extensive network spans 44 countries and 6 continents, enabling us to source even the most hard-to-reach respondents.

proven ability

Proven Ability

With 100% of minimum numbers reached and a 95% show rate, MediVoice Recruit has consistently delivered outstanding results.

fda compliant

FDA Compliant

Our expert team understands the importance of compliance. We work hard to ensure that we meet your quotas in line with FDA requirements.

Fixed Fees

Fixed Fees

Offering one point of contact and competitive fixed fees, we work to save our clients valuable time and expense, whilst delivering comprehensive recruitment and logistical services at a global level.

human factor

Human Factor Specialists

Our highly trained specialists are experienced in recruiting for usability and human factors research. We understand that recruiting the right quality participants and fulfilling quotas and sub quotas is key.

Bespoke delivery

Bespoke Delivery

No two client briefs are the same. Each of our projects is approached on a bespoke basis, designed to ensure the best results in line with individual requirements.

Our Values


Our open and honest approach means that we work together with our clients and partners in a transparent way, ensuring direct lines of communication are maintained throughout the recruitment process.


Relationships are our passion, and with this comes a desire to deliver excellent service at every touchpoint. While our team is vibrant and fun, our outstanding service is always our top priority.

Exceeding expectations

Doing well isn’t good enough for us. We play our part in improving patient outcomes and so we aim to go above and beyond for them. We understand the challenges and pressures that they face and we aim to face them together.


Teamwork is an essential element of MediVoice Recruit. We work together to exceed client expectations, and achieve outstanding results through our genuine support of each other.

Our Recruitment Process

Covering General Healthcare and Device Market Research Studies, Human Factors, and Usability

The MediVoice Recruit team understands that recruitment is often the most stressful part of fieldwork. Our carefully curated, dynamic process allows us to effectively manage recruitment across a wide variety of criteria and requirements on a comprehensive basis, allowing our clients to show further focus elsewhere.

We Build a Strong Strategy
Research! We arm ourselves with enough information to understand which quotas are feasible and where.
If the numbers look tricky, we’ll work alongside you to find solutions that ensure success, i.e., using multiple locations.
MediVoice Recruit Panel
We have our own online community of HCPs and patients, and we work alongside local recruiters who really know their market.
We Get Creative
We complement the efforts of our recruitment network utilising social media, support groups, and referrals.
Chemistry is Key
We take the time to build relationships with support groups interested in furthering research.
We Never Give Up
We know how important your quotas are - especially when it comes to validation studies - so will work to ensure your targets are reached.
When the Going Gets Tough
We engage more local recruiters, ask for referrals, and incentivise gatekeepers.
Build a Connection
We are completely invested. You can trust that your recruitment is our priority. We treat our recruits with care, keeping them engaged with further research.
Knowledge is Power
We reflect on and learn from our experiences, looking to inform each aspect of our future recruits.

Interested in partnering with us?

Fill in the simple contact form, or give us a call. Our friendly team members will be happy to assist you.

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Frequently Asked Questions

What is health care research?

Healthcare research (within the context of market research) typically involves the organised collection of information used to inform a number of processes and decisions, including the creation or improvement of both new and existing medical devices, the discovery of market opportunities, expansion, advertisement, and general business plans. Healthcare market research or medical research may cover both qualitative and quantitative methodologies including interviews, focus groups, observations, surveys, questionnaires, and trials with patients, Healthcare Professionals, and carers.

Healthcare market research may be undertaken on an internal basis by manufacturers and medical groups, but is most often ‘outsourced’ to reliable fieldwork and research organisations to ensure regulatory compliance and quality.

What does a market research agency do?

A market research agency is typically defined as a company offering a comprehensive set of market research services, completed on behalf of clients. These agencies are often composed of researchers, alongside administrators, all of which contribute to compiling and completing research in line with relevant industry guidelines, and to precise quotas. Depending on its specialisation, an agency may undertake qualitative research, quantitative research, or both, alongside a number of supplementary offerings.

What is the best way to recruit research participants?

A medical device manufacturer or design house’s primary focus is delivering first-class human factors research. Yet securing quality participants can be both complex and problematic, diverting you from the core aim of delivering improved designs.

MediVoice Recruit aims to provide a cost-effective and efficient solution to the barrier of recruitment to even the most complex and niche healthcare research. Utilising long-established and extensive databases consisting of a variety of patients and HCPs, MediVoice provides a single point of contact for your global research studies.

What is a usability study

Whereas Human Factors studies focus primarily on safety and efficacy, usability is about general feel and function, alongside making the user experience more pleasant . HF is typically carried out by design houses and engineering firms, whilst usability studies are widely utilised as a market research methodology.

How do you recruit participants for usability studies?

Prior to seeking to recruit, those organising usability studies should work to establish a key outline of their requirements and goals. This outline may include a brief discussion of the object of study, the determined methodology, a description of the desired participant, consideration of incentives, and objectives of the study.

Following the establishment of these goals, most medical manufacturers or firms seek the assistance of a fieldwork agency, or a specialist recruiter equipped to assist in providing a cost-effective and efficient solution to the barrier of recruitment to even the most complex and niche healthcare research. Utilising long-established and extensive databases consisting of a variety of patients and HCPs, recruitment agencies work to source the right people, set to provide high-quality responses and operate in line with all industry regulations and requirements.

How many participants are needed for usability testing?

The amount of participants required for usability testing depends on the number of participants, and budget assigned to research. Whilst testing with large numbers of participants will often reveal the most accurate results with a lower risk of inconsistency, according to the Nielsen Norman Group, testing with a group of as few as five participants can be effective in revealing approximately 85% of issues. Numbers higher than this tend to reveal similar insights with low levels of deviation from the first five sets of results.

Specialist recruitment agencies and fieldwork agencies are often able to assist in establishing the right number of participants for usability testing on an individual basis.

How can I recruit hard to reach research respondents?

Employing the assistance of a MediVoice Recruit is one of the best ways to contact and recruit hard-to-reach or rare respondents for healthcare research studies.

MediVoice Recruit is proud to maintain a successful, well-established, and wide network of connections, patients, and HCPs, helping us find the correct respondents in even the most complex and rare circumstances. From rarer conditions to rural areas, we have processes in place to break down every prospective barrier to achieving the best possible results.

What is human factors in medical research?

In the realm of medical research for devices, Human Factors (abbreviated to HF) is a discipline aiming to assist manufacturers in the optimisation of the device design and production processes. It primarily involves the utilisation of the knowledge and opinions of real people to assist in the identification of issues likely to impede on performance or to identify opportunities for improvement. In addition to this, HF generally provides researchers and manufacturers with greatly insightful feedback as to the performance of a device within a typical user setting.

According to the BSI, completing HF research at an early stage within the design and development process is a key preventative measure against badly designed medical devices.

What are the advantages of surveys in market research?

Surveys are a widely used and generally advantageous method for information and data gathering for market researchers. Their many advantages include:

An allowance for the gathering of quantitative results
Simplified report writing
Allow for the collection of emotional/qualitative feedback
Versatile (can be conducted both online, remotely, and in person
Relatively efficient

Are market research recruitment agencies worth it?

Recruitment fees are often seen as a significant cost but one key no-show or a mis-recruit can derail a study, especially a validation. It stands to reason that a poor-quality recruit will lead to poor quality insights and so we as recruiters know how important it is to get it right. A good recruiter will manage this stress for you and ensure your quotas are on target.

A worthwhile recruiter should understand your HF requirements are different from general market research, it is not just about getting bums on seats. If they don’t understand this, it is important to explain it to them. Build a good relationship with your recruiter, ensure they understand the FDA’s requirements and how important your quotas are.

What is a patient?

MediVoice Recruit divides the healthcare research participants it recruits into two primary groups: healthcare professionals (HCPs), and those diagnosed with an ongoing health condition of any type. For brevity, we may refer to the latter group as ‘patients’ - but do understand that those living with such afflictions are much more than a name, number, or diagnosis. We also understand that a vast majority of our participants don’t have acute conditions, but equally, would not want to be considered as having a chronic disease.

Your opinions and unique insight matter to us. If you’ve been diagnosed with an ongoing health condition, we’d like to help you speak out about your healthcare needs, and ensure your opinions are used to improve future medical devices and healthcare treatments. Register for our fully compensated healthcare research panels by clicking the ‘take part’ tab above.